Printing Graphics vs. Printing Photos: How Do They Differ?

The quality of printing is the difference between work that fades into the background and pieces that demand attention. When you know how graphics and photos differ in print, you’re ready to impress clients and leave a lasting impression. 

Different Types of Photo and Graphic Printing

When it comes to printing photos and graphics, it’s essential to learn the different printing types for each substrate. Using the right substrate delivers precision and color consistency for your customers. Options include:

Photo Printing

There are various methods of photo printing to consider:

  • Sublimation printing: Using a sublimation printer, this process is mainly for clothing and uses heat to apply the designs onto the substrate. Sublimation printing is also suitable for rigid substrates, such as ceramics and coated metals.
  • Digital printing: Different digital methods, such as laser printing and inkjet printing, offer consistency and precise detail for your photo printing jobs. 
  • Giclee printing: A method for reproducing art into photo prints, this process uses a combination of specialized pigments and archival inkjet technology. 

Graphic Printing

With the graphic printing process, a few options are: 

  • Offset printing: When you need to run hundreds of flawless pages — including magazines or glossy catalogs — offset printing provides consistent results, clarity and cost-effectiveness. It’s the ultimate pressroom tool, delivering incredible consistency and efficiency using a combination of cylinders, water-repellent inks and metal plates.
  • Screen printing: This process uses a mesh screen to transfer the design onto a flat substrate surface, such as paper or fabric, using a squeegee and ink. 
  • Digital printing: In addition to photo printing jobs, digital printing creates excellent quality and precise color details with quick turnarounds. 

What Is the Difference Between Printing Photos and Graphics?

It’s easy to think that the printing process is the same for all media, but the differences between them are what set the final product apart.

Details and Sharpness

Printing graphics must offer sharp definition — pixelation or softness are not going to cut it. Printing photos allows for more nuance in the detail. For example, tonal gradations in scenic backdrops or skin tones appear more natural and appealing. 

Color Appearance

When you print graphics, you’ll see they rely heavily on repeatable and flat colors. Logos and branding graphics are dependent on hues that offer consistency and precision. Printing typically reproduces a wider array of colors and subtle tonal combinations.

Suitable Formats

Generally, graphics must be in vector file formats, such as:

  • Scalable Vector Graphics (SVG)
  • Adobe Illustrator (AI)
  • Encapsulated PostScript (EPS)
  • High-resolution PDF

Photos must be exported with the correct color profiles and print-ready formats, including high-res JPEG, TIFF or PDF with the correct color profile. When a photo is enlarged, it loses its quality and clarity. 

Paper and Surfaces Printing

From packaging to vinyl and labels, each material needs toughness and color integrity. The best paper for printing has attributes such as matte, glossy or lustre tonal depth finishing. Matching glossy, luster or matte paper relies on the artwork as well as the ink and printer you decide to use, such as pigment or dye.

Your decision isn’t just about paper — it shapes how your work will live on. Pair your design with a medium that will withstand its environment and last for years to come. It’s essential to note that not all media types are compatible with all printing methods.

Printer Technology

For graphic printing jobs, set to a suitable format and use a wide-format or inkjet printer to produce the sharp lines, solid color fills and striking imagery your design deserves. If working with photo printing, be sure to use technology with expanded gamuts and soft gradients. Inkjet-based options are ideal for color stability and smooth tonal transitions. 

Top Tips for Printing Graphics vs. Photos

From illustrations to icons and logos, graphics offer precision, clear color fills and have consistent lines and shapes. Photos are more subtle, with natural color variation and tonal transitions. Whether you’re a photographer or running your own business, take note of the following top tips:

  • Calibrate your monitor: Regularly calibrate your monitor to ensure accurate previews of how prints will appear in comparison to what you see on screen.
  • Select the best substrate and ink: To maintain color accuracy and ensure longevity, choose the correct ink types and substrate that fit your printing needs.
  • Choose appropriate ICC profiles: Finding the best ICC profiles before you print will help you catch potential color inaccuracies. 
  • Scan proofs in good lighting: Reviewing proofs under standardized lighting conditions is the most effective way to identify potential issues, such as color accuracy. For example, D50 (5000K) lighting is suitable for assessing print color. 
  • Check the finer details: Double-check you have set the recommended resolution — usually 300 dpi for photos and graphics may scale without dpi concerns. Vector graphics can scale without dpi concerns. With graphic printing, ensure you embed images, outline fonts and set proper bleeds, which are typically 1/8″ or 3mm. Each missed detail risks wasted stock and the need to redo the work.

Why Does Quality Matter?

The quality of your printing work has a significant impact on customer satisfaction and how your audience perceives your work. Don’t underestimate these factors:

Effective Clarity and Sharpness

Sharp lines and edges are a hallmark of graphic printing. Anything less than clear precision with a professional and intentional look is ineffective. Photos are more reliant on a balance between softer gradients, transitions and clean detail. 

Color Consistency

If you are working on a printing job for a brand, characteristics like color consistency are fundamental. Custom color matching or spot colors are also essential for brand printing jobs, especially in offset or screen printing. For photo projects, photographic printers focus on smooth gradations, precise skin tones and subtle shadow detail.

Tones and Transitions

Solid color palettes are standard in graphic printing jobs, with soft gradients used occasionally. If gradients are used in graphic printing appear, you run the risk of visible banding — the streaky appearance on some print jobs. Photo printing features smooth tonal transitions to maintain balance among all elements. 

Print Longevity

Quality and longevity are equally important. Photo prints may be more susceptible to changes in different environments, but those made with Fujifilm’s pigment inks and museum-grade paper can retain their appearance for years to come, even in sunlit spaces. 

Keeping prints in certain conditions — usually between 40 and 60% relative humidity (RH) — helps preserve the print quality and limits cracking and curling. Discoloration and fading will likely occur if prints are exposed to UV lighting

Substrate durability for graphic printing is a key factor. For example, outdoor signage jobs may require waterproof media, lamination or UV-resistant inks, which impact the printing longevity.

Discover Quality Graphic and Photo Prints at Fujifilm 

Rise above the standard and partner with Fujifilm. Elevate every print, win new business and unlock further revenue — no compromises, no guesswork. By investing in our solutions, including wide-format printers and ColorPath color management software, you’ll enjoy fast turnaround times and more consistent color every time. 

A strong partnership with Fujifilm allows you to stand out from the competition. Our team offers its full commitment to bringing tailored support from true print veterans for your business.

Ready to get started? Please contact us with any questions you may have.