Managing Complex Variable Data Printing

Businesses are seeking ways to engage with their customers using customized solutions. Innovative digital printing technologies have transformed how organizations communicate with clients, making personalization possible and efficient. Your printing business can tap into the need for highly customized communications and packaging by effectively managing your complex variable data printing.

Overview of Variable Data Printing (VDP)

Variable data printing can help your customers leverage technology to produce high-quality promotional materials and personalized and cost-effective packaging. 

Even with the potential benefits of variable data printing, the perceived complexities associated with generating unique, personal output on each print can be worrisome without the right support. Complex variable printing can involve enormous databases and intelligent marketing information, which requires the right kind of workflow and digital software systems. 

However, there is no better time to adopt and invest in digital solutions than now. According to Future Market Insights, the variable data printing market revenue for 2021 was $10.5 billion, and the market is estimated to climb to $31.2 billion by 2030.

Common VDP Challenges and How to Solve Them

VDP has a different printing process and various elements to consider, like the creative, variable databases and print production. Any of these areas can pose challenges to your project. Here are typical VDP challenges and their solutions.

1. Data Quality and Management 

A typical requirement in VDP is verifying data accuracy. Printing customized data in the right field, format and place is vital for successful completion. 

Automated data verification software checks accuracy and compares prints with the source documents, flagging errors. This solution ensures data quality and simplifies management. 

2. Consistency and Print Quality

Another challenge is ensuring consistency and high-quality prints to meet your clients’ expectations and your professional standards.

The first step is becoming familiar with all VDP project elements, from the technical aspects of print production to the aesthetics and databases. Then, implement quality control checks to monitor the printing process, ensuring your equipment functions as it should.

3. Delivery Speed and Inspections

Inspection is crucial to ensure quality. 

Streamlining print jobs to deliver timely results is vital. Innovative and rapid variable data printing inspection systems quickly check large volumes of material and flag errors within seconds, to maintain delivery times.

4. Printing Errors

Variable data printing can sometimes involve different and more sophisticated methods of ensuring print quality.  That’s because, (1) a static proof cannot be used as the benchmark against which to compare the quality of each print since each print is unique, (2) VDP combines data from multiple sources such as a database and preprint file, and errors in synchronization of data is not a typical kind of print defect in static printing.

Contact Us to Leverage Fujifilm’s Solutions and Grow Your Business

The most significant benefit of complex variable data printing is creating new business opportunities that enable growth, increased revenue and the ability to leverage roles within your organization that deliver improved profits. The Graphic Communication Division of Fujifilm will gladly assist you in transitioning and optimizing your business with innovative digital printing solutions.

We have a stellar reputation and partner with print providers to help them deliver high-quality and value-added services to their clients.

Contact our team to learn more, or schedule your demo today! 

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