Meet Yuji Oki, the new leader of Fujifilm North America Corporation’s Business Innovation Division. In his new role, Yuji is ready to ignite innovation! With global insight and a customer-first drive, he’s fueling smarter, faster printing solutions to power your success in a rapidly evolving market.
If there is a unifying force behind Yuji’s career, it’s his passion for truly global teamwork.
After studying Intercultural Communication in Human Sciences, he had a goal to work alongside people from every country as an “earthling in one field of the earth.” Since joining FUJIFILM’s Graphic Systems Division in 2005, this global mindset, combined with a knack for strategy, has driven him across multiple continents as FUJIFILM rapidly expanded its worldwide footprint. If there is a unifying force behind Yuji’s career, it’s his passion for truly global teamwork.
His experience isn’t just deep; it’s widely traveled, with a number of successful assignments in China with the Graphic Systems business (2009-2017), the Plate Business Administration (2019 -2023) in addition to international marketing to support the LATAM/Middle East/Africa/China Market of the Plate Business Administration function in Tokyo. This all culminated in his role as Division President of the Graphic Systems Division for FUJIFILM China and later as the East Asia GC Head (2023–2025), overseeing key markets including China, Hong Kong, Taiwan and South Korea. He has mastered the art of leading high-stakes growth across a comprehensive portfolio.
Now bringing his world-class acumen to North America as the General Manager of the Business Innovation Division, he is primed to take on the self-proclaimed “biggest market in the world for the printing industry.” With a core mission to empower customers with the agility they need – whether that’s by driving success with short runs, offering more SKUs, or providing greater production stability, his energy and enthusiasm for collaboration and “making more” with print is truly contagious.
As we look to the future, Yuji is focused on embracing digitization, automation, efficient e-commerce sales and evolving the company’s toner printing business to ensure they’re responding to industry transformation demand and bringing customers an unrivaled purchasing experience. He sees the accelerating pace of digitalization as the perfect time to disrupt the market.
His ultimate message to the division is to operate as a high-performing “One Team,” valuing communication and transforming every challenge into a tremendous opportunity to charge ahead.
Outside of his professional life, Yuji’s life is centered on his family. He is a lifelong sports enthusiast, having been active in several sports in his youth, who now enjoys watching the major leagues. His passion for team play, whether on the field or in the office, is a testament to his belief in collaboration and winning together.
