The energy at Printing United 2025 in Orlando was electric in both crowd numbers and in the quality of engagement, business activity, and optimism buzzing on the show floor. While official attendance figures reportedly broke records, anyone on the ground could tell you that something more important was happening real conversations, authentic human connection, and business getting done.
Fujifilm was at the center of that momentum. Our booth was consistently among the most trafficked throughout the four-day event. Our presses, inks, and embellishment technologies wowed visitors. However, it was the customer engagement that truly highlighted Fujifilm’s success. From closed deals to meaningful dialogue with brand owners and industry partners, the show demonstrated both the power of print and the power of live connection.
We took some time to interview Greg Horn, Marvel illustrator, who shared his personal excitement for print: “What gets me the most excited about print is being able to get as many colors as possible… and seeing the printed result that goes beyond what you see on a screen.” Greg recounted viewing foil effects and vibrant colors that literally changed his artistic approach, saying prints with metallics and blues “looked otherworldly — better than what I see on my computer screen.”
Greg’s reaction wasn’t just about aesthetics. It was about the feel, the look, and even the smell of a piece of paper, that digital simply can’t replicate. “It’s something you can touch, hold in your hands, hang on your wall. It’s always there. You don’t get that digitally,” Greg explained. His perspective reflects what many at Printing United rediscovered last month: print anchors ideas in the real world in ways screens cannot.
The buzz around Fujifilm’s presence was amplified by the underlying value of the live event itself. Our partner, Si Nguyen from Duplo, emphasized that industry gatherings are essential for vendor and customer alike: “It’s very important… to have the community come in, see all the technologies, share ideas, learn, educate, and expand.” In an industry where networking, inspiration, and education can drive purchasing decisions, there’s simply no substitute for being in the same room with customers and peers.
Printing United served as a communal hub for innovation. It is a place for software demos, product launches, press comparisons, and meaningful conversations that can’t be replicated online. Another partner of ours, Johan Mikaelsson from Plockmatic, summed it up succinctly: events provide “ideas and a path forward for the industry,” helping attendees envision not just current technologies but new applications that can unlock commercial success.
Fujifilm’s approach at Printing United wasn’t transactional; it was relational. While closing business with leaders like Dilo Wijesuriya, President & COO of ARC Document Solutions, the broader narrative at the show was clear: customers don’t just want machines, they want inspiration, strategy, and partnership.
Greg’s advice to brand owners echoes this sentiment: “You want to stand out. Spend the extra money on all the bells and whistles and make your product stand out.” In an age of digital noise and shrinking inbox attention, print gives brands an edge — a tangible, trusted format that conveys intentionality, creativity, and care.
Digital will always have a place, but the Orlando show reminded us that print remains a critical touchpoint for brands, especially when integrated into thoughtful marketing strategies. At Printing United, Fujifilm didn’t just exhibit our stuff, we activated an experience that drove dialogue, inspired creativity, and created lasting business value.
As Greg thoughtfully put it, “A printed piece stays with you. It’s real. You can touch it. It’s trustworthy.” And in a world of fleeting digital impressions, that trust and tangibility are worth their weight in gold.
